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NIKE - 너라는 위대함을 믿어. https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1572268755083-TEVFLAU4ZKCZY2AXSCGH/stellagif.gif Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1577634551399-AUHKJ0K929A0EPC2TKFN/Nike_Korea_ChoosePhenomenal_CHUNGHA_15.gif Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1577640174567-HW28HDXAHBL408QKSWSJ/12345666.gif Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584178963787-AZDN5RXOT3H25LVX2KX3/growup.gif Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584180523031-X5IE66ZO856N3MEF5NM2/Animated+GIF-downsized_large+%2854%29.gif Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584199166802-B8GGBOJ2DO4B467TJ6CQ/5.png Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1585472058529-GNGWNHVHQYPEZTUATGUD/PI10_thumbnail.png Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1605173187575-BKI4LJA6PSF98363P02Z/10.28_Kingdom_ClientDraft02_H264.gif Work https://static1.squarespace.com/static/51c32704e4b089f545ce8e18/t/6114f40bf6bae02d94ed089a/1628762919231/ Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1685759197567-IVACBRE914JX09B078H3/NIKE_Kwondo_Slices_Individual_GD_1920x1080+02.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1424284307081-4SBM0X08SALS1V1KNEMU/R-GA_portfolio_Page_01.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1430190042219-LNUT5Y5VV84UGQ2UTNFL/SolOh_R-GA_portfolio_0425_1_Page_34.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1430148957134-N061UKLDWJ494X0B1P5L/thoumb_escape.png Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1577627139193-G8TZ7KYEL8YC8JX5313S/00_thumbnail.png Work - Nike Korea : Choose Phenomenal We challenged gender roles in Korean culture by empowering young women to choose what they want to do. There isn’t only one path to greatness—all women can choose phenomenal. To celebrate International Women’s Day and Women’s History Month in March 2019, we spotlighted Korean women who have made their own choices, showing how sports can empower women to be phenomenal every day. Created for Nike Korea, the “Choose Phenomenal” spot shows everyday Korean female athletes of diverse backgrounds and varying athletic skill alongside celebrities who have boldly made their own choices about who they want to be. These choices demonstrate that there isn’t just one path to greatness, empowering all women to be phenomenal. A wave of women’s movements are sweeping across Korea, so this was the perfect moment to continue challenging social expectations and show women that they can and should take full control of their destinies. The film was embraced by the target and reached over 30 million views with a staggering 1.5 million engagements. The positive attention led to over 100 PR stories featuring the campaign and a 44% increase in traffic to Nike.com from previous months. https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584200549502-BL6MS1TBXVFF3XI6K4PJ/Animated+GIF-downsized_large+%2855%29.gif Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584200602107-6EA8SPTTV3WZOFJ4VNKI/Animated+GIF-downsized_large+%2856%29.gif Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1577627221764-FGK969ZHLOZ5FHN0VFUN/02.png Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1577627224418-D7K5EFE2U9WRSEDN8ZSL/03.gif Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1577627228933-3QU3KTPRJ4DU71FVRLNG/04.png Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1577631080453-XKFUHJO3G6VGIY7ZOTY6/Nike_Korea_ChoosePhenomenal_AMBER.gif Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1577627234135-73H0P7LM71YDT1R20NJ6/06.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1577631292013-V3UZHVCGY8D3TRY6V6W9/1.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1577628300425-TCYSPWTP3ZR9EEDXRMAT/Nike_Korea_ChoosePhenomenal_CHUNGHA_15.gif Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1577632823287-HZBEVD0UVP654GEKBLQU/11.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1577630330226-60SKGRTC57OLBZ624AS4/12.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1577629599015-DMW02X7XTI9H07Z0XR14/13.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1577629962204-1G21IPD483X2H0DXKZ6Q/14.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1577630614004-HOZVIWC5AZCRJY5QJJKL/Nike_Korea_ChoosePhenomenal_SOYUN.gif Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1577630492842-U6VNXKTPHHXS9J6SR8H3/15.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1577630712485-JK16F5IDHW8DB53MWSBD/18.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1577630753848-PJB5A423LLM838Y92IQI/16.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1577630856920-ZY0P6TDGLJT3S7HCQFK5/Nike_Korea_ChoosePhenomenal_PARK.gif Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1577633949305-6U9SE7B5D3PXPVQXF4XC/RJ0121_2_06_SUNG_HYUN_PARK_Canon_EOS_5DS_R_3222_R1C_Simp.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1621433304958-X6IPYICVUFGW23GOCXVY/def3852e2fb1893e959d7c2d0f8e3d37.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1577633982441-NLO95KL3OOOAT7E94WAC/RJ0109_01_SUNG_HYUN_PARK_Canon-EOS-1D-X-Mark-II_2580_R1C_Simp.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1621433231541-O59NWQPOR2R9PZTRDBI4/nike-womens-just-do-it-JDI-08.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1577638091578-BY7K7QL9K3IKSSX8VS7K/00_thumbnail.jpg Work - Stella Artois: Become an icon We challenged the idea of a women’s role in Korean society, by covering a man’s song with empowered female voices. Over the course of their lives and careers, Korean women often hear phrases like, “it’s easier to give up”. This campaign celebrates Korean women who know that if something is worthwhile, it won’t come easy. We shone a light on iconic women who for the last 20 years have boldly pursued their careers and passions. These included actress Seo Hyung Kim, musician and mother Yoon Ah Kim, and pioneer comedian Song Eun Yi. The film recognizes and celebrates the harrowing journey of Korean women with a fresh female rendition of the well-known 90’s ballad “You can do it”, originally sung by the male folk legend Kang Saneh. The campaign touched the hearts of Korean women and totaled 14M views across digital. 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We had to get our five compact cars considered by a new generation of drivers; drivers that shouldn’t dare be seen in the car that their parents drive. Through the most extensive content production in the brand’s history, we redefined what if really mean to “grow up”. Each execution tells a story about reinterpreting the status quo for traditional life for the present day, bringing the values of Mercedes-Benz into our modern times. In March 2017, we launched a new global campaign for five Mercedes-Benz compact cars. With communications aimed at a younger demographic for the first time, we don’t want to make anything that resembles advertising. https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584168622282-KLK5YZ1QLQZJX5Z96FM8/A_CLASS_ATL_D1_011_0059_v10-2.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1585478732320-9WAKFALMWDEAUO1I8DZY/D7-002_0027.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584142362915-0CSPN14FX2JH3K88P362/photocollage.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584142764342-VJKKDP2JAQH1TF6V3ATV/CLA_COUPE_MO_D8_001_0200_rgb.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584142848301-ET4PYQBUMV35VZL3MA1Y/CLA_SB_MO_D4_002_0096_RGB.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584142936056-JD4X7WZSTOLM2HVSI1TC/A_CLASS_MO_D1_001_0210_rgb.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584142989031-LDQHJ28477TNR550WLDU/CLA_COUPE_MBD_D8_005_0174_rgb.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584143333368-WCJE1KW57AJESA8S72TW/CI1.gif Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584144000789-GB50KG85PP3FLQWVV8OU/CI3.gif Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584168818135-BCWMW9995HW0C0V6JCQJ/test_Page_45.png Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584168795148-CPGN8NBWKD62ARF85YWG/test_Page_44.png Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584168840152-2QEHWWG36YI0ZPQRCPA1/test_Page_46.png Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584168864212-DRDI7W869PNZUMSSLUVU/test_Page_47.png Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584168999850-29N6JOMFTIW2JYU8ALXU/test_Page_43.png Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584168896378-MODNRLV83RC3EFB7EIOM/17436226_1780916522225474_5264563799070182564_o-1024x1024-c-default.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584168935535-2KBODO84A8UAU0D38GFU/test_Page_42.png Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584181082876-W5Q057PEUXA2AFHMP1I4/asics_thumbnail.png Work - ASICS: ONITSUKA TIGER MEXICO 66 SD Inspired by the delegation shoe of the 1968 Mexico City Games, the Onitsuka Tiger MEXICO 66 SD campaign launch reimagines the work of Lance Wyman with a contemporary take on the most iconic design ever created for the games. https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584181948600-3IY5IFLVS5CLD28I37IK/website_mexico66_06.png Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584182031452-OPM8XCO8WZ2XMKQ19XM5/7.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584182052143-T11D7EB3DQ2J2MQ62CWG/VC1_04_028.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584182000177-1UXH5VCU1YHTC30QUI9Q/8.gif Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584182451755-FHM5LVU4LZAIV5W90A5Q/website_mexico66_10.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584182342050-HKXF0HWULFJXZZR3SRK8/website_mexico66_11.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584182395955-7QS1UMLIL5HIX342N486/website_mexico66_08.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584182422814-UHD89LUSK3WJMP8LFEC9/website_mexico66_09.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584182481208-4N6A38D75SYUXAQCTE8J/website_mexico66_03.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584183760266-PATU6BUADCA0AJXK4LSN/5.gif Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584183790283-NS8PXG2OZIQ6HVD7GKY4/GIF-3.gif Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584183825926-9D2SHZ0E7XTV067VCUG7/Untitled-2.gif Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584198565502-3J1LHXI6LYGZ6G6OUXBD/acis_minnie.png Work - ASICS: ONITSUKA TIGER MEXICO 66 x MICKEY MINNIE To celebrate the 90th anniversary of the cartoon mouse couple, Onitsuka Tiger brand steps into the beloved world of Disney for an exclusive range of shoes inspired by the adorable duo Mickey&Minnie. https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584198754153-EGV9IVI26XJZF4S8UHKN/insitu_Mickey_Minnie_03.png Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584198805973-GV9YN484E4475YPVY5AM/insitu_Mickey_Minnie_05.png Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584198922759-B9CBWQDW0ZQ2M8DYNPD2/insitu_Mickey_Minnie_06.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584198973800-I5LLSW7X1IV3N6YY3OHS/insitu_Mickey_Minnie_08.png Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584199005830-15CBI1VWUKI349S63P6P/insitu_Mickey_Minnie_09.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1584200136975-4QWQ4JKJVBTSCOY9R2E1/insitu_Mickey_Minnie_10.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1585470672381-B67PI5AFHPJYXI0NBQIT/PI10_thumbnail.jpg Work - Canon: Project imaginat10n Canon teamed with up film director Ron Howard to launch Project Imagin8ion, a photo content designed to inspire a Hollywood short film. Howard choose 8 photos with which to set the stage for the production of “When You Find Me.” We received nearly 100,000 submissions. The final film screened at Sundance, SXSW, and Tribeca film festival and became the first user generated film to be nominated for an Oscar in the short film category. Following Project Imagin8ion's huge success, Canon and Ron Howard teamed up again for Project Imaginat10n, another film festival inspired by users' photos. This time, we invited five celebrities from various fields - Jamie Foxx, Eva Longoria, Biz Stone, James Murphy and Georgina Chapman- to direct films inspired by user submitted photos. We also had a contest for non-celeb film enthusiasts and gave them an equal chance to debut as a filmmaker. We started with a photo contest. More than 70,000 photos were submitted under 10 different themes. Then each of our celebrities and non-celeb filmmakers chose 10 photos and created a film inspired them. Ron Howard carefully chose top 5 films from the film contest and we celebrated the 10 final films with a grand premiere held in NYC. https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1585470948904-W2F0I6HGKFRMT26BEDFY/PI10_site11.png Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1585471335996-5JL3ENSY72YZ1DGAN3VT/pi10_facebookpage.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1585470987246-97A5UWRROWWJ7UZFYZ24/pi10_youtubepage.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1585471020238-SY4X4D4WUS071UE5ZHS6/pi10_premiere_groupshot.png Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1585471133294-O012S4KEP6PK3K9O8QCA/01_900.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1585471683928-SUG7JQ2TNV7LB3VI39M1/185857822_NB_4812_984B48DFA86452C653B6FECF5218A604.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1585471063159-CMDTIGC6DC9N0E11I4VS/pi10_premiere_photowall2.png Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1585471111764-4U6OLPXNH5N5HPQ5A39D/pi10_premiere_photowall.png Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1585471157538-OV6FXWXG68QURCA9EXJH/185857822_NB_4531_49342989CA4BD0551146AEAC60FC2582.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1585471666825-HRNXNAE386VTPJAWXVL4/displaycase-IV_900.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1585471905732-NY366ZJXU57G7WF6TF0N/pi10_premiere_galleries.png Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1585471476704-0LHQM4VPSINDOKEZACWH/8logo_intro.jpg Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1585471363612-D8BZ1SBC1S2Z6H07T5JO/pi8_premiere_gallery2.png Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1585471380680-NT4T7Y2MS1AID753BM94/pi8_branding.png Work https://images.squarespace-cdn.com/content/v1/51c32704e4b089f545ce8e18/1605173310275-1KPKDUJ86M97U8AJ0T2N/Hero.png Work - Netflix : THE MASSACRE OF KINGDOM. The aRTIFACTS OF UNDEAD. To celebrate the continued success of the Netflix Original Series ‘Kingdom’, We created an exhibition of ‘undead artifacts’, presenting Kingdom’s terrifying plotline as a real history. To create hype for Kingdom around the halloween period, we celebrated the series historical context, by presenting the plotline as fact. We created a museum exhibition in Seoul’s cultural district which hosted painstakingly detailed artefacts relative to beats in the Kingdom plotline. The highlight of the exhibit were the ‘undead artefacts’, which collided history with seamingly state of the art technology. The final exhibit featured ‘the undead’, kept dormant in temperature controlled tanks, true to the the narrative lore. 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